AD Pulse · Coaching Program Intelligence
Built by a 20+ Year Registered Athletic Director

Know How Your
Coaches Are Really
Doing.

The first platform built for Athletic Directors and program leaders to evaluate, develop, and grow their coaches with structured surveys, AI-powered reports, and a private coach portal, all in one place.

Free trial included
No credit card required
Works on mobile
Survey complete · 84% response rate
adpulse.io/dashboard
Fall Coaching Review Live
12
Coaches
247
Responses
3
Reports Ready
Coach Snapshot
KJ
Kevin Johnson
Varsity Football
Strong
SR
Sarah Rivera
Girls Basketball
Growing
AI Report Ready Conversation guide generated for K. Johnson.
3 coach reports ready to share
The Reality

You Are Already Doing the Work. Now There Is a Tool Built for It.

Athletic Directors, Club Directors, and program leaders have always evaluated coaches, developed relationships, and driven culture. AD Pulse gives that work structure, consistency, and a record that lasts.

Your process deserves a better tool

You already have conversations, observations, and instincts built over years. AD Pulse gives those insights structure so they are consistent, documented, and defensible.

Gathering input is only half the job

You already listen to athletes, parents, and staff. AD Pulse synthesizes all of that input into something clear, fair, and ready to bring to a coach conversation.

Coaches want to grow give them something to grow from

The best coaches ask for feedback. AD Pulse gives them a private, professional space to receive it, reflect on it, and build on it with you guiding the process.

How AD Pulse Helps

Intelligence That Moves Every Program Forward

AD Pulse closes the gap between what you sense about your coaches and what you can prove, share, and act on. Whether you run a school, a club, or a multi-sport organization.

Step 01
Replace gut feel with structured data

Send targeted surveys to athletes, members, parents, peer coaches, and coaching staff. Built-in question banks and AI-assisted survey design mean you are always asking the right questions for your context.

Step 02
AI turns responses into clear reports

Stop sifting through raw data. AD Pulse's AI generates two reports for every evaluation cycle: a private Conversation Guide for you and a growth-focused Feedback Report for your coach.

Step 03
Give coaches a real growth loop

Share curated reports through a private coach portal, let coaches write reflections, and build a career portfolio that follows every coach through their career, whether in a school or a club.

The Process

Three Steps to Better Coach Conversations

AD Pulse works with your schedule, not against it. Each cycle takes minutes to launch and delivers insights your coaching staff has never had before, no matter what kind of program you run.

1
Send a smart survey

Choose athletes, parents, peers, or a self-reflection survey. Build with a goal-based dropdown, AI prompt, or your own question bank and launch in under five minutes.

2
AI analyzes and reports

Responses are collected and processed automatically. The AI surfaces patterns, flags themes, and generates two tailored reports: one for you, one for your coach.

3
Have better conversations

Walk into your one-on-one prepared. Share the coach's report through their private portal. Watch your coaches grow with data-backed direction, not vague impressions.

Everything You Need

Built for Everyone Who Oversees Coaches

Whether you are an Athletic Director, a Club Director, or a program coordinator, every feature exists because someone in your role needed it.

Ask the right questions without starting from scratch.

Build with a goal-based dropdown, an AI prompt, or a curated question bank live in under five minutes.

Walk into every conversation already prepared.

Two AI-generated reports per cycle a Conversation Guide for you, a Feedback Report for your coach.

Give coaches a place to actually grow.

Share curated reports in a private, professional space they can revisit anytime.

Build a culture of honest self-assessment.

Coaches can journal privately or share reflections with you directly.

See a coach's whole story, not just this season.

Full career record, results, and milestones in one organized profile.

Every coach owns their professional profile.

Coaches can add credentials, coaching history, certifications, and personal bios directly to their profile a living record that grows with their career.

Never chase a survey response again.

Upload your roster once invites and reminders go out automatically.

Make it feel like your program, not someone else's software.

Your name, colors, and logo across every survey, report, and portal. Available on Pro and Enterprise.

Run your program from wherever the job takes you.

Install on iPhone or Android full functionality, no app store needed.

Stay in control across every site you oversee.

Manage usage and standards for every school or campus from one dashboard.

Get answers about any coach in seconds.

Ask a plain-English question how a coach has trended over three years, who has improved the most and get an instant answer pulled from every survey, report, and reflection on file.

Close the loop with a real acknowledgment.

Route a completed evaluation to the coach for review and acknowledgment, with a clear record of who reviewed it and when.

Every certification, roster, and photo, in one place.

Attach files directly to a coach's profile alongside their season history and milestones.

Turn a tough conversation into a real plan.

Create a documented improvement plan with goals and follow-up notes, and track its progress right from the coach's profile.

Simple Pricing

Plans That Fit Your Program

Built for school ADs, club directors, and program coordinators. Every plan includes a free trial. No credit card required.

Starter
$49/mo
Small school or club, 1 user, up to 10 coaches. Everything you need to start evaluating coaches with confidence.
  • 1 user account
  • Up to 10 coaches
  • 10 surveys per month
  • 20 reports per month
  • All 6 survey types
  • AI report generation
  • Coach portal
  • CSV import and auto reminders
  • Mobile app (PWA)
  • 7-day free trial
Start Free Trial
Most Popular
Pro
$99/mo
Medium school or growing club program, up to 3 users, up to 30 coaches. Full branding, PDF downloads, and the evaluation tool.
  • Everything in Starter, plus:
  • 3 user accounts
  • Up to 30 coaches
  • 20 surveys per month
  • 40 reports per month
  • Custom school branding
  • PDF downloads
  • AD evaluation tool
  • Career portfolio and team history
  • Ask AI (100 queries/mo)
  • Digital sign-off and acknowledgment
  • Document and certification uploads
  • Corrective action plan tracking
  • 14-day free trial
Start Free Trial
Enterprise
Custom
Large school, club network, or multi-campus organization. Unlimited everything, dedicated onboarding, and custom domain email.
  • Everything in Pro, plus:
  • 10 user accounts
  • Unlimited coaches
  • Unlimited surveys per month
  • Unlimited reports per month
  • Unlimited Ask AI queries
  • Unlimited document storage
  • Priority support
  • Custom domain email
  • Dedicated onboarding
  • Super Admin dashboard
  • Multi-campus support
  • 30-day free trial
Contact Us

All plans start with a free trial. No credit card required.

Full Feature Comparison
See exactly what is included in each plan.
Feature Starter Pro Enterprise
Limits
User accounts1310
Max coaches1030Unlimited
Surveys per month1020Unlimited
Reports per month2040Unlimited
Surveys and Reports
Survey typesAll 6All 6All 6
AI report generation
Coach portal
PDF downloads
Tools and Branding
School branding
AD evaluation tool
Custom domain email
Advanced Tools
Ask AI100/moUnlimited
Digital sign-off and acknowledgment
Document and certification uploads10 docs / 250MB per coachUnlimited
Corrective action plan tracking
Support
Standard support
Priority support
Dedicated onboarding
What This Means For Your Program
Starter
$49/mo
  • Small school or club, 1 user, up to 10 coaches
  • Up to 10 surveys and 20 reports per month
  • AD Pulse branding only, no custom school branding
  • Good for small schools, single-sport clubs, or first-time program directors
Pro
$99/mo
  • Medium school or multi-team club, up to 3 users, up to 30 coaches
  • Full branding with school logo and mascot
  • PDF downloads and AD evaluation tool
  • Most schools and established club programs will be here
Enterprise
Custom
  • Large school, club network, or multi-campus organization
  • Unlimited everything
  • Dedicated onboarding and support
  • Custom domain email per school or club
Common Questions

Answers Before You Sign Up

Once you upload your roster via CSV, AD Pulse sends each athlete, member, or parent a unique survey link by email. The link requires no login or app download. They tap, respond, and they're done. Automated reminders go out to anyone who hasn't responded, so you get the best possible response rate with minimal effort on your end.

No. All individual responses are anonymous by default. The AI synthesizes themes and patterns from the data, so the coach feedback report reflects the group's overall experience, not any single person's comment. You decide exactly which insights to include when sharing a report with a coach through the portal.

After survey responses are collected, AD Pulse's AI analyzes quantitative ratings and open-ended comments together, identifying strengths, recurring themes, areas of concern, and growth opportunities. It produces two documents: a Conversation Guide written for you and a Feedback Report written for the coach. Both are structured, professional, and ready to use.

Absolutely. You can build surveys three ways: use the goal-based dropdown to generate questions from a target outcome, describe what you need in plain language and let the AI build it, or pick questions manually from a curated question bank. All three methods let you add, remove, or edit questions before you send.

Yes. AD Pulse is built as a Progressive Web App (PWA), which means you can install it directly on your iPhone or Android home screen with no app store required. The full platform experience, including survey management, report review, and the coach portal, works seamlessly on any mobile device.

Ready to Know How Your Coaches Are Really Doing?

Start your free trial today no credit card required.

Still have questions? We would love to help.

Contact Us